Is your brand getting the dates it deserves?


There was an interesting story on NPR tonight during the All Tech Considered segment regarding online dating. During the discussion with an online dating coach (evidently a growth industry) the coach mentioned that profiles need to be unique in order to stand out from the crowd. He made the point that (and I’m paraphrasing) using descriptions like “cute and fun-loving with a great smile” is a sure fire way to be passed over for someone with a better, more interesting and genuine story.

So how many times have you read a company web site that claims “our people are our most important asset” or “our experience sets us apart” or “our service makes the difference”. How many times do you think those companies have been passed over for a company with a better story and a more interesting way to tell it.

Be the organization that has taken the time to identify and elevate your unique, valuable, supportable point of difference and you will have a better chance at finding the dates you want – even in times when the dating pool seems to be shrinking before our eyes.

Advertisements
This entry was posted in Branding and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s