Wal-Mart’s “Packaging Scorecard” has also applied pressure from the world’s largest retailer to over 66,000 suppliers to reduce packaging. Wal-Mart is pushing to become “packaging neutral” by 2025. No small feat. The impact of this decision has had profound ramifications in the entire consumer product industry.
via MediaPost Publications When It Comes To Packaging, Less Is More 07/08/2009.
Now if only Wal-Mart would make the same committment to reducing the number of obesity inducing foods they stack on their end aisle displays. The impact of that decision would have profound impact on the entire consumer.
